About Us

We’ve been game-changers since we entered the scene in 2007. Back then people thought a shoe could not look good and feel great, especially after hours of wearing.

We responded with a sandal that combined style with world-class science – and we continue to dream, innovate, and defy conventions. Scientifically engineered to promote optimal body alignment and complement your natural walking style, FitFlops™ are literally made for living in.

Our extensive range of fashionable and functional designs include Fitflop sandals, boots and sneakers, and are the result of science and passion. Simply put: FitFlops™are the perfect combination of biomechanics, comfort and fashion.

Our mission is to raise the energy of the world and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.


Every FitFlop product is biomechanically engineered.

Which means it’s designed to complement your body structure, joint alignment and natural movement. 


To understand the difference wearing something designed around the biomechanics of your body, you really need to experience it for yourself.

Just be warned, your first FitFlop purchase is unlikely to be your last.

Style is a given

Everything we make, from a classic white trainer to a statement sandal is aesthetically on point.

Because however ergonomically brilliant it is, you're unlikely to wear it unless it looks amazing too.