About Us
At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.
The study of biomechanics and movement is our expertise, exploring each dynamic element of human anatomy to develop smart technology that ensures perfect balance and enduring comfort.
Something simply 'practical' is not enough for us – we go far beyond that to create intelligent, desirable and sophisticated footwear that works with the body, not against it.
Advanced Technology.
Outrageous Comfort.
Gorgeous Design.
You’re going
to LOVE them.
Discover the difference for yourself
Don’t just take our word for it (or that of our legions of superfans around the world). To understand the difference wearing something designed around the biomechanics of your body makes, you really need to experience it for yourself. Just be warned, your first FitFlop purchase is unlikely to be your last.