FitFlop - The Official Site

Pilates, FitFlops and low GI are the staples of the “are you really 40?” generation

editor — Tue, 10 Apr 2012 15:17:56 +0000

Now forty-something looks different. None of the old rules seem to apply according the attached magazine article:- 40 Has A New Face

Forty something mothers borrow their teenage daughters skinny jeans, chunky ankle boots and jackets – they are trim enough after all the pilates and FitFlops.

Botox and wrinkle fillers skin peels and SmartLipo are becoming the norm, to the extent that many women in their 40′s appear peculiarly ageless. ”Forty is just a little step” says Dr Nick Lowe, consultant dermatologist at the Cranley Clinic in London.

Better health and healthy habits, Pilates, FitFlops and Low GI are all contributing factors

Love a weekend on the beach or in a game reserve? Then join us on facebook to find out more:)

editor — Mon, 14 Nov 2011 14:56:21 +0000

Join us on facebook, press LIKE and take a couple of minutes to tell the world why you just love FitFlop Footwear!

PAST COMPETITIONS HAVE INCLUDED OYSTER BOX IN UMHLANGA, BUSHMAN’S KLOOF IN THE CEDERBERG AND DJUMA PRIVATE GAME RESERVE IN SABI SANDS

We also run other competitions giving away 100′s of pairs of FitFlop sandals and shoes, show the latest styles available in South Africa and who is wearing FitFlop Footwear!

Its the best way to stay up to date with all things FitFlop. Simply go to facebook and press LIKE

FITFLOP ANNOUNCED AS THE WINNER OF THE ‘FOOTWEAR BRAND OF THE YEAR’ AT THE BRITISH ‘DRAPERS FOOTWEAR AWARDS

editor — Fri, 26 Aug 2011 14:44:56 +0000

FITFLOP Footwear picked up the prize for ‘FOOTWEAR BRAND OF THE YEAR’ at the Drapers Footwear Awards, held at the Grosvenor House Hotel, Park Lane on 11/5/11. Draper’s is Britain’s leading weekly business-to-business magazine covering the fashion retail sector.

The best UK footwear retailers, brands and students were recognised with a coveted Drapers Footwear Awards at the 2011 gala dinner at the Grosvenor House Hotel in London. The Drapers Footwear Awards bring together the UK and republic of Ireland’s footwear industry to celebrate the best in the business.

It is with great pride that FitFlop were awarded with the honours of ’Footwear Brand of the Year’ .

To all retailers and wearers of FitFlop from all around the world, we thank you very much for ‘loving’ FitFlop.

To read more and to find out who FitFlop were up against.. visit www.drapersfootwearawards.co.uk

The FitFlop MANYANO™project with Wola Nani in Cape Town

editor — Wed, 27 Jul 2011 04:59:44 +0000

Thank you to everyone who bought a pair of FitFlop
MANYANO™ sandals, hand-beaded by the Wola Nani
co-operative in Cape Town. We hope you’re
enjoying wearing them – here’s where your money is going:

– Beading for the Manyano sandal gave HIV-affected women
full-time employment for two months – a practical way for
them to help themselves.

– In addition 100% of our profits from sales of the Manyano
went back to the cooperative to fund an Orphan and Vulnerable
Children’s Project which gives health and nutrition education,
homework assistance and meals to children orphaned after
losing their parents to HIV/AIDS or who are infected in townships.

Hand-beaded by the women of the Wola Nani cooperative in Cape Town, the MANYANO sandal is crafted in luxurious natural leather and has our famous Microwobbleboard™ midsole built in. FitFlop donated 100% of the net profit from the sales of each pair of MANYANO sandals to the Wola Nani, a non-profit organisation dedicated to helping communities hit hardest by HIV.

AMERICAN PODIATRIC MEDICAL ASSOC GIVES FITFLOP SEAL OF ACCEPTANCE

editor — Mon, 27 Jun 2011 05:13:15 +0000

While flip-flops are the footwear of choice for many of us over the summer months, not all are created equally - reports the New York Press’s Lisa Held. FitFlop is heralded as a healthy summer footwear choice, and given the ‘seal of acceptance’ by the American Podiatric Medical Association.

You can read the full article here.

FF SUPERTONE “MAKES IT” ONTO THE WALL STREET JOURNAL’S ‘HOT LIST’

editor — Fri, 06 May 2011 05:51:42 +0000

‘The Great Sneaker Revival’ was published today in the Euro Wall Street Journal with our FF Supertone™ sneaker named in their hot list!

Worn casual or formal this is a cool, ageless, classic, go-everywhere shoe with the same thigh muscle-activating, foot-flexing, bottom-benefiting biomechanics as the famous FitFlop toning sandals.

Click here to read the full article now!

FitFlop on the BBC Breakfast Show

editor — Wed, 27 Apr 2011 06:50:20 +0000

Walkstar became famous when it launched on the BBC.

Check out the video clip here